Dr. Claudia Aguirre — Neuroscience Keynotes, Advisory & Innovation for Beauty and Wellness

A woman on stage at a presentation about stress and skin connection, with a large screen displaying the title and a black informational banner nearby. An audience of women is standing to the right. The event is held in a grand hall with red lighting and classical columns, with banners for Vichy.

Keynote Speaker

A woman with long wavy hair, wearing a white blazer with black trim, stands on stage at a Global Wellness Summit in Tyrol 2016. Behind her is a large screen displaying the event's logo, the words 'Your Brain On Beauty' and 'Dr. Claudia Aguirre.'

The Neuroaesthetics talk →

popular themes
  • The Brain–Skin Connection

  • Neurowellness (stress physiology, sleep, attention, resilience)

  • The Neuroscience of Handwriting (learning, memory, cognition)

  • Neuroaesthetics - Your brain on beauty

Ideal for
  • Brand summits, education events, conferences, retreats


Advisor / Consulting

I advise leadership, R&D, and education teams on how to communicate and apply neuroscience responsibly.

Two women sitting on a pink sofa in front of a pink background. The woman on the left, wearing a yellow dress, is labeled as Dr. Claudia Aguirre, Neuroscientist and Hair Expert. The woman on the right, wearing a red suit, is labeled as Jen Atkin, Professional Stylist.

The Dyson Project →

Common consulting engagements  
  • Scientific narrative + education strategy

  • Claims and communication guidance (science-first, compliance-aware)

  • Training for spa/wellness teams

  • Media spokesperson support

  • Thought partnership for product and experience design

Best fit for 
  • teams who want credibility, nuance, and clarity—especially in categories where consumers are rightly skeptical.


Innovation

A female scientist in a laboratory wearing a white lab coat and a black headband, working with science equipment and glassware.

I advise R&D and formulation teams to translate neuroscience into product direction—aligning sensory experience, neurocutaneous science, and consumer behavior with what’s technically feasible in the lab. The work is collaborative and rigorous, designed to help teams move from hypothesis to formulation decisions with clarity and speed.


The formula Project →

Included
  • Initial Consultation

  • Brainstorming Session

  • Collaborative Planning

  • Customized Deliverables

  • Multiple Feedback Rounds

  • Actionable Recommendations

  • Post-Project Support

Who this is for
  • Luxury spas, wellness resorts, and spa brands building high-touch, sensorial product lines

  • R&D and product teams who want scientific rigor without losing the essence of their brand

  • Brands developing products positioned around calm, sleep, stress resilience, mood, or skin comfort